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China Uncovered: What you need to know to do business in China (Financial Times Series), by Jonathan Story
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"Extremely valuable for any company doing business in China. Thoroughly sets out the context and practical approach that every executive needs to know."
Edward Radcliffe, Partner, Vermilion Partners, Shanghai
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“an excellent and complete book and a must read for everybody involved in China”
Rob Westerhof, former CEO Philips China
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“A compact work loaded with hands-on, actionable advice taking much of the mystery out of China..” Tomas Casas Klett, entrepreneur in China and lecturer at the University of St. Gallen, Switzerland.
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SHOULD YOU BE DOING BUSINESS IN CHINA?
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This is a question many businesses are asking, but not one with a simple answer. On the one hand, the opportunities are great; on the other, the complexities are many and China is changing so rapidly it can be difficult to keep up. This insightful, knowledgeable and clear-headed book by China expert Jonathan Story helps you tackle this question from a well-informed perspective. It shows you how to think clearly about the implications of doing business in China, and how to maximise your chances of success if you do decide to go for it.
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UNCOVER THE ANSWERS TO ALL YOUR QUESTIONS ABOUT DOING BUSINESS IN CHINA
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China Uncovered shows you:
- How to ensure your strategy reflects the pace of change, the unusual risks of operating in China and the business realities of this uncertain market
- Why government relations must be a core part of your business - and how to make your relationships with officials productive and beneficial
- How to select the best way for your company to start business operations in China
- How to make the critical choice of location, taking account of a range of factors, from access to the attitudes of local authorities
- How to understand the cultural differences you will face so you can get the all-important ‘people issues’ right
- How to develop a dual sales strategy – domestic and export – so your operation is not totally reliant on a new and unpredictable market
- How to use your brand to keep ahead of your competitors
- How to think about the importance of China to your organisation as a whole
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- Sales Rank: #1239366 in Books
- Published on: 2010-04-04
- Original language: English
- Number of items: 1
- Dimensions: 9.20" h x .70" w x 6.10" l, 1.00 pounds
- Binding: Paperback
- 248 pages
Review
While there are many excellent books on business in China, frequently the emphasis is on what can go wrong and how to avoid problems, few penetrate the issues incisively and offer a masterful fixes. This is a MUST-READ for anyone contemplating doing business in China or already doing business there. Easy to read, well-written and wide in scope, this is a very useful volume for any business library. Having this book is like having ten China business gurus on your board.�
Tan Yinglan, Author, The Way Of The VC - Top Venture Capitalists On Your Board�
“Reading the “Thanks” list in the Foreword to Jonathan Story's superb coverage of what it takes to do business in China, tells you a lot about the book. The list reads like a “who is who” of global companies and their chairmen, CEO's, general managers and senior executives operating in China.
Diving into the book itself is about as close to living the real thing as you can get, and the experience of the author and his sources will be of invaluable help to those already on the ground there, as well as these planning to do so.
Readers not only learn what to expect, and what to do (and not to do), but even more importantly they will come away from reading the book with a much deeper understanding of why things are evolving as they are. Buy it. Read it. Learn from it. Enjoy it. It will be one of the best investments in China that you can make.”
Derek Abell
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From the Back Cover
“an excellent and complete book and a must read for everybody involved in China”
Rob Westerhof, former CEO Philips China
�
�
“A compact work loaded with hands-on, actionable advice taking much of the mystery out of China..” Tomas Casas Klett, entrepreneur in China and lecturer at the University of St. Gallen, Switzerland.
�
�
SHOULD YOU BE DOING BUSINESS IN CHINA?
�
This is a question many businesses are asking, but not one with a simple answer. On the one hand, the opportunities are great; on the other, the complexities are many and China is changing so rapidly it can be difficult to keep up. This insightful, knowledgeable and clear-headed book by China expert Jonathan Story helps you tackle this question from a well-informed perspective. It shows you how to think clearly about the implications of doing business in China, and how to maximise your chances of success if you do decide to go for it.
�
UNCOVER THE ANSWERS TO ALL YOUR QUESTIONS ABOUT DOING BUSINESS IN CHINA
About the Author
Jonathan Story is� Emeritus Professor of International Political Economy at INSEAD, and holds the Marusi Chair of Global Business at The Lally School of Management, Rensselaer Institute. Prior to joining INSEAD in 1974, he worked in Brussels and Washington, where he obtained his PhD from Johns Hopkins School of Advanced International Studies.
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His latest book is China Uncovered: What you need to know to do business in China, forthcoming from Pearson Education. He is currently working on a new book, China in the World. His previous books include “China: The Race to Market”(FT/Pearson, 2003), The Frontiers of Fortune, (Pitman, 1999), which is about corporate strategy in the world economy; and The Political Economy of Financial Integration in Europe : The Battle of the Systems,(MIT Press, 1998) on monetary union and financial markets in the EU, and co-authored with Ingo Walter of NYU. These three books deal with the transformation of Europe, China and the world, and whatthat spells for business. Besides authoring books, he has contributed numerous chapters in books and articles in professional journals. He is a regular contributor to newspapers.
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At the INSEAD campus, he has taught European and world politics, markets, and business in the various MBA, PhD programs. He has taught on INSEAD’s flagship Advanced Management Programme for the last three decades, as well as on other Executive Development and Company Specific courses. Jonathan Story works with governments, international organisations and multinational corporations.
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He is married with four children.Besides English, he is fluent in French, German, Spanish, Italian, reads Portuguese and is learning Russian, and also Chinese. He has a bass voice, and sings professionally.
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Most helpful customer reviews
1 of 1 people found the following review helpful.
China Uncovered
By Egidio Zarrella
This is a very interesting book. It is quite well written. Jonathan has written a document that will give many Western organisations an approach to be respectful of China but not just be blindsided by sheers numbers. It is about understanding of the context, history and scale. To learn to be patient in what could be a very lucrative market. There are some very good cases studies on how the organisation should work in China. It is a very good and practical guide which organisations should at least consider and think on.
0 of 0 people found the following review helpful.
China Uncovered " A must read"
By Dennis T. Kushner
China Uncovered is an excellent and concise overview of how one should think about conducting business in China. If you conduct business or are contemplating conducting business in this complex and rapidly growing market place, you must read and maintain a copy of this book on your desk. Jonathan combines many of the critical factors that must be considered in doing businss in China. Understanding the culture of the people, dealing with the govenment, organizing to get the job done, dealing with the growing conern of intellectual property protection and promoting brand are just a few of the variables he discusses in an easly and understandable format. The book addresses almost everything you must consider when choosing to do business in China. If you plan to enter the Chinese market place, this book must read and referred to again and again. There are pearls of wisdom in every chapter that should be duely noted.
0 of 0 people found the following review helpful.
A good foundation on understanding China (Actually the book makes you ...
By Andrew Housden
Interesting read. I did an MBA subject on International Business Strategy in Asia which was based on this book. A good foundation on understanding China (Actually the book makes you realize you may never understand China!).
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