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In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on—in short, to participate in the organization’s programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers.
Kaiser calls this group of external supporters the family. When this hidden engine is humming, staff, board, and audience members, artists, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively; as a result, the “family” continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, and the theory behind it can be used as a diagnostic tool to reveal—and remedy—the problems of troubled ones.
This book addresses each element of the cycle in the hope that more arts organizations around the globe—from orchestras, theaters, museums, opera companies, and classical and modern dance organizations to service organizations and other not-for-profit cultural institutions—will be able to sustain remarkable creativity, pay the bills, and have fun doing so!
- Sales Rank: #362169 in Books
- Published on: 2013-09-03
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x .77" w x 6.31" l, .96 pounds
- Binding: Hardcover
- 212 pages
Review
“The third in Kaiser’s trilogy on managing arts organizations, this volume is prescriptive, straightforward, and realistic.”—Publishers Weekly
"The next best things to having Michael Kaiser, "the turnaround king," in one's office, may just be having a copy of The Cycle: A Practical Approach to Managing Arts Organizations on one's bookshelf. This third book in a trilogy affords palpable arts-managerial advice that takes on a different life with each read." —American Journal of Arts Management
“Michael Kaiser has written an invaluable guide to managing arts organizations for success and sustainable growth. His clear insights are accompanied by a deliberate approach and simple tools specifically designed to help small and midsize arts organizations tackle what can otherwise feel like complicated and overwhelming tasks. Loaded with ‘aha moments,’ The Cycle should be read and reread as an ongoing resource that can be shared with colleagues.” —Anita Contini, Bloomberg Philanthropies
Review
“Michael Kaiser has done it again: The Cycle is a road map for arts organizations that want to connect their mission to their financial success. The book takes you through a step-by-step process that allows your artistic strengths to be leveraged into financial resources.” (Dennis Scholl, Knight Foundation)
About the Author
MICHAEL M. KAISER is president of the John F. Kennedy Center for the Performing Arts and author of The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations and Leading Roles: 50 Questions Every Arts Board Should Ask. BRETT E. EGAN, director of the DeVos Institute of Arts Management at the Kennedy Center, leads training, planning, and consulting initiatives in the United States and abroad.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Great book!
By Robin Zaremski
This book was awesome! Right on point for anyone who is an arts administrator and needs to either understand what you could be doing better or confirm what you are already doing right. I would recommend this book as a resource for Arts Administration courses - you'll be learning from a seasoned professional who has experienced both successes and challenges in presenting the arts. Bravo!
1 of 1 people found the following review helpful.
Kaiser Delivers Again - Useful and Interesting Advice for Non-Profits
By Stacy Dutton
The staff and Board of Directors of our theater company, Lantern Theater Company in Philadelphia, keep close tabs on Mr. Kaiser's work and found this installment as useful as his prior books. Easy to read and full of practical advice to guide the development of your artistic and strategic planning, Board participation, and institutional marketing.
3 of 3 people found the following review helpful.
Practices and User-friendly.
By Nomonde Xundu
Well-written practical recommendations that are equally useful for the uninitiated in the performing arts programming and the connoisseurs. It gives structure to the approach to managing the arts. The years of experience come through clearly in this book. Thank you for sharing Mr Kaiser.
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